13 November 2017

Mopar® at the “Dubai International Motor Show 2017”


  • On the Mopar® stand, there are three models that represent the best-selling brands in the Middle East: Jeep Wrangler, Ram 1500 and Dodge Challenger.
  • Mopar® Garage, the concept developed for the Middle East for exhibiting the exclusive accessories of the catalogue, will also be there.
  • The Mopar® global brand is highly appreciated in the Middle East, also as a result of the well-distributed Mopar Express Lane rapid support service network.
  • On the Jeep® stand, there is a Wrangler Rubicon Recon by Mopar and the accessory showcase dedicated to the brand.
  • Spotlights will also be trained on the Alfa Romeo area, exhibiting three customised models and a wide range of accessories.


At the 2017 International Motor Show in Dubai, Mopar®, the Fiat Chrysler Automobiles Group organisation responsible for after-sales assistance and customer services, showcases three customised vehicles on its stand: Jeep® Wrangler, RAM 1500 and Dodge Challenger. This stage is a demonstration that the global brand dedicated to aftersales is capable of satisfying customer tastes by adapting to their preferences and needs, regardless of whether that want to drive on the road or have fun with off-road activity. Furthermore, the public will be invited to admire three Alfa Romeo models on the stand dedicated to the brand - a Stelvio Super SUV, a Giulia Quadrifoglio and a Giulietta Veloce - and a special Wrangler Rubicon Recon on the Jeep® stand.
Besides the wide range of customised vehicles and Jeep® show cars, the Mopar® stand includes an area dedicated to Genuine Accessories for all FCA vehicles: this is the Mopar Garage, a concept developed for the Middle East, for now, that shows a representative selection of accessories from the catalogue.


Jeep Wrangler, Ram 1500 and Dodge Challenger

The Jeep® Wrangler on show is equipped with specific off-road front and rear bumpers, dedicated light clusters with off-road lights, LED fog light and 2-inch raised suspension. Moreover, the exclusive original rubber mats show a tyre tread, for an unmistakably Jeep® look. The determined appearance of the black satin rims is emphasized by the black oversize wings that give the Jeep® Wrangler even more presence and personality on the road. The fit-out is complemented by a "power dom" bonnet with air vents, leather interiors, dedicated exhaust and specific tank cap.
The two-door Ram 1500 single cab is a powerful and versatile pick-up truck and the perfect travel mate for work and off-road excursions. The model on show has leather interiors and exclusive mats sporting the famous RAM logo, side footboards, skid plate, low-ride suspension, dedicated 17-inch rims and a special air cleaner. For an even sportier and bolder look, it has a specially designed bonnet with integrated air vents, performance exhaust and a special decal kit with the ram logo. It also features details that blend style and functionality: a set of five lights on the roof which increase visibility and personality.
Finally, for the powerful Dodge Challenger, Mopar® has designed and made exclusive leather interiors.


Alfa Romeo

Visitors will be invited to admire the Stelvio SUV enhanced with glossy dark miron from the new Color Line, which includes: the front grille "V", mirror caps, rear skid plate and 20-inch alloy rims. By the side of the first SUV of the brand, there will be a Giulia Quadrifoglio with various carbon-fibre accessories such as the "V" trim embellishing the radiator grille, mirror caps, illuminated kick plate and special insert on the gear knob. There will also be a Giulietta Veloce featuring other carbon-fibre accessories, like the rear spoiler and the door mirror caps, in addition to specific elements, like illuminated kick plate, puddle lights with illuminated logo, oversized tailpipes and black side skirts with Alfa Red insert.



At the Dubai show, the Middle East public will enjoy its first viewing of the Wrangler Rubicon Recon special edition, featuring further improved 4x4 performance with the addition of specific off-road components, such as more rugged front axle and heavy-duty cast-iron differential casing. On the outside, exclusive stylistic touches underline the strong personality and legendary 4x4 capabilities of the iconic Wrangler, including the Low Gloss black grille with Granite Crystal Low Gloss headlight surrounds and inserts, 18-inch Granite Crystal Low Gloss alloy wheels, Power Dome bonnet with two air vents and black "Rubicon" decal with red lettering on both sides. Inside, the dominant colours are black and red: red seams decorate the black leather seats, with heating as standard, with embroidered "Rubicon" logo.



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