17 November 2017

To each his own Fullback, thanks to the Original Accessories by MoparŪ


  • The Fiat Chrysler Automobiles Group Organisation which delivers aftersales services and customer care has developed a lavish accessories catalogue for the pickup's entire range.
  • This collection emphasises the versatile, lifestyle-friendly personality of a vehicle designed to be equally at ease in city-centre streets and on remote trails.
  • Fullback Cross, built to escape, is the ideal pickup for every challenge, and the accessories developed by Mopar are designed for getting the very best from both work and leisure time.
  • Mopar® is always at the customer's service: for Fiat Professional, it has a tailor-made CRM plan that establishes direct, frequent contact, guaranteeing swift updates on spare parts, maintenance and services of all kinds. 


Fullback Cross, built to escape

Fullback Cross is the new pickup that rewrites the rulebook. It combines ruggedness and versatility with distinctive design features that make its style unique and make it a lifestyle vehicle: Fullback Cross, built to escape, the ideal vehicle for every professional challenge but also perfect for getting away from the daily grind.
This distinctive character is the ideal basis for personalisation tailored to the demands of a widely varying group of users: a vast range of operating needs can be met splendidly on board Fullback Cross. To complete the practical capabilities of a vehicle which is already very well equipped and highly versatile in uses ranging from daily work to leisure time, Mopar®, the Fiat Chrysler Automobiles Group Organisation that delivers aftersales services and customer care, has developed a weather-proof retractable tonneau cover as a useful accessory. Ideal for protecting the load from dirt and weather, hardwearing and secure, it is attractively styled and convenient and smooth to operate. In black, it consists of aluminium-clad polymer fabric and is quick and easy to install; what's more, it has a locking system with key, to keep the cargo completely safe. Fullback Cross can also be fitted with the assisted tailgate opening system.


Mopar at your service on the job: the vast range of accessories for Fullback:

Not just Fullback Cross: as well as the seventy original accessories already available, by the end of the year the Fullback catalogue will become even richer and more complete. No fewer than 30 new accessories will be added, created to raise Fullback's distinctive functional and stylistic characteristics to even greater heights, especially those that make it the outstanding vehicle for professionals needing to transport materials and tools on a daily basis.
The Fullback cargo section is definitely the pickup's most useful space, so Mopar® now provides it with unbeatable customisation options.
Amongst the new accessories, as an alternative to the retractable cover already mentioned, it will also be possible to install a rigid aluminium tonneau cover. Metal load retainer rails will also be available, allowing material to be transported in safety and held firmly in place. Handy storage boxes for fitting inside the cargo section will be another new option. To aid the loading and unloading of material in the back of the truck, a sliding load surface will be available, as well as the assisted tailgate opening system.
What's more, this extension process will also be continuing next year with the addition of new accessories including a winch, a front bar and new 18" wheels, available for ordering actually when the car is configured, and thus installed in the factory itself.


Lifestyle and passion by Mopar®

Hard work deserves quality leisure time. Mopar® accessories have also been carefully designed to provide a wide range of personalisations to suit individual lifestyles.
Fullback customisation includes new unique features such as the roll-bar with the Mopar® logo and the side steps, both available in black and stainless steel colours, or the Beadlock design 17' wheels.
The lavish catalogue also offers accessories for the double, extended and single cab versions of Fullback. Overall, the range comprises solutions that give the new pickup an extra touch of personality, and every accessory has been designed to underline its character and convenience.
The rear hard top is also available, with sliding or flap windows. Every hard top is complete with rear spoiler, roof rails with load capacity of 50 kg and automatic LED interior light. Not to mention the folding tonneau cover: all to guarantee supreme convenience in every situation. Anyone prioritising the vehicle's looks down to the tiniest detail can give their Fullback an exclusive side finish for the doors, and black or chrome valve caps with Fiat logo.
The catalogue is just as rich when it comes to the inside of the truck, with a large selection of prestige items such as the set of kick plates with Fullback logo. With Mopar®, Fullback becomes a superlative combination of form and substance.


CRM plan tailor-made for Fiat Professional

The Fiat Professional Contact Plan is one of the ways in which the Mopar® claim, "At your service", is put into practice. Satisfying the Customer's needs fast is one of the keystones of the Mopar® philosophy, and involves various crucial phases of the aftersales experience, including the vast range of Mopar Vehicle Protection service contracts, the supply of original spare parts for vehicle maintenance, roadside assistance, Customer Care and mobility services. These aspects are crucial for anyone using their vehicle for work, since they minimise down-times.
The Contact Plan places a team of professionals at the service of other professionals, with the high level of expertise and experience only the technical staff of Fiat Professional authorised dealerships can provide. This creates a lasting relationship with the customer, who is accompanied throughout his Fullback ownership experience for the first ten years after purchase, with emails sent twice a year.
Every email contains a different type of message: service and MOT test reminders, offers on various products including original spare parts in the run-up to service dates, or information about the customer care service, the dealership network and the nearest authorised centres. The interaction and user-friendliness of email and accessibility from every smartphone allow rapid access to the Fiat Professional Mopar Owner's Centre, where every customer can access additional information, find all the offers specially created for him, book a service or fix an appointment, quickly and easily.


Turin, 17 November 2017



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